FTC To Host September Workshop On Testing Effectiveness of Consumer Disclosures

The Federal Trade Commission will host a public workshop on Sept 15, 2016, to examine the testing and evaluation of disclosures that companies make to consumers about advertising claims, privacy practices, and other information. The workshop, called “Putting Disclosures to the Test,” is aimed at encouraging and improving the evaluation and testing of disclosures by industry, academics, and the FTC. Effective disclosures are critical in helping consumers make informed decisions in the marketplace. The FTC has a long commitment to understanding and testing the effectiveness of consumer disclosures, and is especially interested in learning about the costs and benefits of disclosure testing methods in the digital age. Among the areas where disclosures play a key role in consumer protection are:

Disclosures in advertising designed to prevent ads from being deceptive.
Privacy-related disclosures, including privacy policies and other mechanisms to inform consumers that they are being tracked.
Disclosures in specific industries designed to prevent deceptive claims, including jewelry, environmental claims, and fuel economy advertisements.

The FTC’s workshop will explore how to test the effectiveness of these disclosures to ensure consumers notice them, understand them, and can use them in their decision-making.