Ideal A La Carte Package: 17 Channels
While it’s no surprise that most consumers are interested in an a la carte pay TV services model, the ideal number of channels in such a package would consist of 17, according to a new survey from Digitalsmiths, the TiVo-owned search and recommendation specialist. Digitalsmiths’ Q1 2015 Video Trends Report, which based its findings on a survey of more than 3,140 consumers, noted that 81.6 percent of respondents said they are interested in a la carte services that can be bought outside the traditional pay TV bundle.
The survey also found that, on average, consumers would pay about $38 per month for their ideal a la carte package. More than half of those surveyed -- 55.7 percent -- said they were aware of over-the-top services such as CBS All Access, Hulu, PlayStation Vue and Sling TV. Of those, the majority (51 percent) were aware of Hulu, followed by Sling TV (11.9 percent), PlayStation Vue (11.4 percent), and CBS All Access (10.5 percent).
Ideal A La Carte Package: 17 Channels