If you blinked, you missed the net neutrality protest

Facebook, Google, Twitter and other companies, activists and startups that rallied in support of net neutrality probably aren’t going to stop the Trump administration from killing the rules currently on the government’s books. But the organizers of the so-called “day of action” insist they reached more than 10 million users with their message, while generating at least 2.1 million comments urging the Federal Communications Commission to rethink its plans. That’s a drop in the bucket, seeing as the tech companies that took part in the protest reach billions of users every day — but the event’s planners stress that they’ve touched a nerve. Some of the web’s largest companies — including Amazon, Facebook and Google — took a more reserved approach. They didn’t darken their webpages, like some companies did during a massive online protest against the Stop Online Piracy Act, and their alerts to users weren’t always easy to find.