Millennial’s Continue To Defect From Summer Broadcast TV -- To the Tune of 20%

Millennials are continuing to defect from live broadcast television viewing in the summer. Through July 27 the five English-language broadcast networks in primetime were cumulatively averaging 2.3 million 18-34 viewers per night, down about 600,000 or 20% from the 2.9 million they were averaging during the same period in the summer of 2013.

Fox has suffered the biggest millennial defections, down 207,000 18-34 viewers in the summer, or a whopping 27%; ABC is next, down 164,000 viewers in the young demo, a decline of 19%. NBC is drawing 126,000 fewer 18-34 viewers, down 19%, while CBS is down just 68,000, off a lower base but down 16% in that demo.