Mindshare Study: Consumers Unbundling ‘More Than Just TV’

According to a new Mindshare study, multi-sensory engagement “increases memory of content.” Homeland’s vibrating in-app ads or Syfy’s Sync app during 12 Monkeys -- which wirelessly connects with homes that have the Philips Hue system and changes lightbulb color in time with the series -- may have been more than just an interesting experience for viewers. The report also explains that unbundling in TV content, like CBS All Access or HBO’s upcoming streaming service, and digital properties, including Amazon’s democratic pilot process of letting viewers vote for which series get full season orders, has made consumers expect more tailor-made options. The study recommends becoming “an early mover” in the field.