Mobile500 Eyes Fall Launch for National Mobile DTV Service

The Mobile500 Alliance, a consortium of commercial and noncommercial broadcast television stations promoting mobile digital TV, is planning launch a national mobile DTV offering that will ultimately include 15 to 20 channels sometime in the fourth quarter of 2011 and is actively seeking investors and content partners for the effort.

The service will include a mix of local and national offerings, as well as free and pay services covering a number of popular genres. The alliance is backed by broadcasters owning over 420 stations. Over 70 stations around the country are already broadcasting mobile DTV signals and the Mobile500 Alliance believes their business plan for the launch of a bouquet of national and local channels will help jump start the technology, both with consumers and consumer electronics manufacturers.