More Original Thinking In the Multicast Space

If digital networks are following a similar course as cable decades ago, as many believe, they may have to come up with the type of compelling original programming that enabled HBO, USA, TBS and other blue chip cablers to stand out. Digital networks raked in around $183 million in 2013, according to BIA/Kelsey. While producing engaging shows on a digital network’s tight budget has myriad challenges, channels such as Bounce TV, Tuff TV and LATV feel it’s the right way to progress. Successful networks have a mix of programming, believes Jonathan Katz, chief operating officer at Bounce TV, and originals are a key part of that.