NBC Stations Get Data from Rentrak

Rentrak said it signed a multi-year agreement with the NBC Owned Television Stations to provide audience measurement and other data for three of its stations.

KNBC in Los Angeles, KXAS in Dallas-Ft. Worth and WTVJ in Miami will use Rentrak data, including single-source information about automotives and political advertising, to demonstrate the value of its inventory to reach customers.