Nearly Three-Fourths of Online Households Continue to Have Digital Privacy and Security Concerns

The security and privacy landscape has continued to evolve since NTIA first asked about it in the 2015 Internet Use Survey. High-profile data breaches and debates about the role of technology in people’s lives have kept concerns about privacy and security in the forefront. The spread of emerging technologies such as smart home devices and always-on voice assistants, as well as business models predicated on the collection, use, and sale of personal information, means these concerns have taken on increased urgency. As NTIA will be exploring in listening sessions, these concerns are especially acute for those in marginalized or underserved communities. These communities can sometimes face higher risks of harm from the loss of privacy or misuse of data. In 2019, most Internet-using households in America expressed concerns regarding digital privacy, according to data from the NTIA Internet Use Survey. While fewer households had concerns about digital privacy and security and deterred online activities in 2015 vs. 2017, rates have held steady from 2017 to 2019. In 2019, 73 percent of Internet-using households in 2019 had significant concerns about online privacy and security risks, and 35 percent said such worries led them to hold back from some online activities.