Nielsen Says Biggest TV Watchers Do 50% of All Viewing

A new study by Nielsen finds that a small group of viewers watch way more than their share of TV. Nearly 50% of all TV watching is done by 20% of TV viewers.

These heavy TV viewers spend an average of 705 minutes a day in front of the tube, or almost 12 hours. Since 2009, heavy viewers have increased their TV viewing by 8%, or about a half hour a day.