Nielsen Universe Rises To 118.4 Million Households

Nielsen’s estimate of the number of TV homes in the US for the 2016-17 is 118.4 million. That figure is up 1.7% from 116.4 million home estimated before the 2015-16 season, which was little changed from the prior year. The number of people age 2 and up in those U.S. households is 201.7 million, up 1.6% from last year, Nielsen estimates. Increases in U.S. Hispanic, black and Asian households were also seen, the ratings company said. A year ago, people 2-plus, was up 0.3% The percentage of total U.S. home with television receiving traditional TV signals via broadcast, cable, satellite or telco, or having a broadband Internet connection is currently at 96%, up 0.8% from last year, but still down slightly from the 2014-15 season.