NRCC Created To Improve Radio Ad Buys

Six leading radio networks have formed a new industry organization, the Network Radio Compliance Council, to bring more precision and transparency to network radio ad buys.

The founding members of the NRCC include American Urban Radio Networks, Crystal Media Networks, Cumulus Media, Dial Global, Premiere Networks and United Stations, all of which are tracked by Arbitron’s Radar service. The networks are coming together to “promote effective, reliable reporting and stewardship of network radio audio commercials and programming,” stated the NRCC. This includes establishing best practices and detailing more precise measurement methodologies to guide the placement and reporting of network radio ads. The NRCC will also host quarterly meetings with radio vendors, ad agencies and other radio networks, to discuss current issues.