One-third of consumers say they have trouble finding a new internet service provider

Broadband providers frequently talk about how competitive the industry is right now and how they must work to retain and gain new customers. But consumers have their own pain points when choosing an internet service provider (ISP). According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet provider in the past year reported at least one difficulty. They mentioned challenges such as finding a provider that offers service at a fair price, comparing different providers with one another, determining which provider offers the best customer service, etc. Kristen Hanich, director of research at Parks Associates, says that part of the problem is that availability data has never been standardized, and pricing is often hyper localized.