Online Businesses Could Do More to Protect their Reputations and Prevent Consumers from Phishing Schemes
In a study released March 3, the Federal Trade Commission’s Office of Technology Research and Investigation (OTech) reports that most major online businesses are using proper email authentication technology to prevent phishing e-mails, but few of these businesses are taking full advantage of the latest technologies to combat phishing.
Phishing is a type of online scam that targets consumers by sending them an e-mail that appears to be from a well-known source such as an internet service provider, a bank, or a mortgage company. It asks the consumer to provide personal identifying information, and then the scammer uses the information to open new accounts or invade the consumer’s existing accounts.
Online Businesses Could Do More to Protect their Reputations and Prevent Consumers from Phishing Schemes Businesses Can Help Stop Phishing and Protect Their Brands Using Email Authentication (read the report) Want to stop phishers? Use email authentication. (FTC blog)