Parks Associates estimates that almost 114 million US households access the internet at home

Parks Associates’ latest Consumer Insights Dashboard analyzes the firm’s quarterly surveys of 10,000 US internet households to track consumer adoption of and changes in home services, including home internet, pay-TV, and mobile services. The firm’s Home Services Dashboard estimates that almost 114 million US households access the internet at home at speeds faster than dial-up. The research finds that as bundles have become less common, consumer spending on standalone internet service has increased significantly, from an average of $39 per household per month in 2011 to an average of $63 per month in 2021, a 62 percent growth. Standalone mobile service ARPU has stayed remarkably stable over this time period, with 2021 averages largely reflecting spending levels from 2011 and ARPU actually decreasing since 2016.