Parks Associates
5% of US internet households have only a pay-TV service (Parks Associates)
Submitted by zwalker@benton.org on Wed, 01/10/2024 - 14:40Parks Associates estimates that almost 114 million US households access the internet at home
Parks Associates’ latest Consumer Insights Dashboard analyzes the firm’s quarterly surveys of 10,000 US internet households to track consumer adoption of and changes in home services, including home internet, pay-TV, and mobile services. The firm’s Home Services Dashboard estimates that almost 114 million US households access the internet at home at speeds faster than dial-up.
US broadband households have an average of 14.5 connected devices
Parks Associates announced new industry and consumer research on consumer attitudes, usage, and adoption of connected devices and services from its quarterly surveys of 10,000 US broadband households. The research quantifies the impact of the pandemic, reveals key insights on the type and brand of devices in use, and identifies preferred devices for different use cases in the home.
Parks Associates survey reveals 70% of US broadband households own at least one streaming video product connected to internet (Parks Associates)
Submitted by Grace Tepper on Fri, 01/07/2022 - 17:58On Average, Cord-Cutters are Spending $85 per Month on Streaming Services (Parks Associates)
Submitted by Grace Tepper on Tue, 08/10/2021 - 12:39Tech Usage Among Seniors 65+ Skyrockets During COVID-19 Pandemic. 29% 65 and older have used video conferencing services (Parks Associates)
Submitted by Robbie McBeath on Wed, 01/13/2021 - 14:52Adoption of stand-alone broadband service jumps to 42% of US broadband households in 1Q 2020, up from 34% in 2017
New consumer research finds the market for broadband service is steady overall, showing high adoption rates and rising average revenue per user (ARPUs), with the adoption rate for stand-alone internet service rising from 34% in 2017 to 42% in 1Q 2020. The average stand-alone internet subscriber now pays $60 per month for service, which increased by 36% from 1Q 2012 to 3Q 2019, while payment for TV + Internet services increased from $107 to only $127 over the same time period.