US broadband households have an average of 14.5 connected devices

Parks Associates announced new industry and consumer research on consumer attitudes, usage, and adoption of connected devices and services from its quarterly surveys of 10,000 US broadband households. The research quantifies the impact of the pandemic, reveals key insights on the type and brand of devices in use, and identifies preferred devices for different use cases in the home. The firm’s latest survey reveals US broadband households have an average of 14.5 connected devices, with future purchase intentions still high as consumers continue to embrace entertainment technology:

• 41 percent of US broadband households have a streaming media player
• 38 percent US broadband households have a gaming console
• 36 percent of US broadband households subscribe to or are trialing a video gaming service
• 31 percent of US broadband households or 30+ million households use free ad-based OTT services
• 50 percent of Cord-Cutters cite the high cost of traditional pay-TV services as the reason to cancel the service