Pay TV Subs Yearn for Unlimited DVR Storage

About 51 percent of pay TV subs are “very interested” in having unlimited space to store DVR recordings, Parks Associates found in a survey. Parks said that trend is illustrative of consumer demand for cloud-based DVR services, predicting that the number of subs taking a cloud DVR service will exceed 4.6 million by the end of 2015, and rise to 24 million by 2018. That bodes well for multichannel video programming distributors (MVPDs) that have launched those services already. Parks said more than 50 percent of US broadband homes already have a DVR as part of a pay TV subscription or have bought one at retail. In its survey of US broadband homes, Parks also found that consumers would also find two other pay TV features particularly appealing – a two-week catch-up TV service, and multiscreen access to DVR-recorded shows.