President Trump digital director says Facebook helped win the White House

The Trump presidential campaign spent most of its digital advertising budget on Facebook, testing more than 50,000 ad variations each day in an attempt to micro-target voters, President Donald Trump’s digital director, Brad Parscale, told CBS’s 60 Minutes in an interview scheduled to air Oct 8. “Twitter is how [Trump] talked to the people, Facebook was going to be how he won,” Parscale said. Facebook provided Trump 2016 with employees who embedded in the campaign’s digital office and helped educate staffers on how to use Facebook ads, he said. Because he “wanted people who supported Donald Trump”, Parscale said, the Facebook employees were questioned on their political views. “Campaigns aren’t able to hand-pick Facebook team members to work on their projects,” the statement read, in apparent reference to Parscale’s claim, as reported by CBS, that the Facebook employees that served as “embeds” in his office “had to be partisan and he questioned them to make sure”. Parscale said the Trump campaign used Facebook to reach clusters of rural voters, such as “15 people in the Florida Panhandle that I would never buy a TV commercial for”. “I started making ads that showed the bridge crumbling,” he said. “I can find the 1,500 people in one town that care about infrastructure. Now, that might be a voter that normally votes Democrat.”