President Trump Names Digital Guru Brad Parscale Campaign Manager for 2020 Run

The former digital director of President Donald Trump’s 2016 campaign, Brad Parscale, has been named campaign manager for the 2020 re-election campaign. A political novice prior to the 2016 race, Parscale oversaw the campaign’s digital operations from the San Antonio (TX) offices of his web design and strategy firm Giles-Parscale. What began as a one-man operation in 2015 grew into one of the most successful—and controversial—digital campaigns in presidential history, with Parscale’s team working alongside embedded staffers from Facebook, Twitter, and Google to fine-tune the campaign’s advertising online.  Parscale eventually assumed broader responsibilities beyond digital advertising, but his elevation to the role of campaign manager suggests team Trump believes the political battles of the future will be won and lost online. They'll also start early. President Barack Obama did not announce his 2012 re-election campaign until April of 2011. President Trump, by contrast, filed his paperwork to the Federal Election Commission the day of his inauguration.