RTNDA: Stations 'Have a Long Way to Go' on Web

According to a new Radio-Television News Directors Association/Hofstra University study, television station websites are a long way from making money -- just 31% turn a profit while 10% break even, 17% lose money while 42% of station mangers don't know if the site is making money. RTNDA Chairman Stacey Woelfel said the study "holds a mirror up for us to see the immediate need for more editorial supervision and management vision" on station sites. "These sites have never been as important as they are now and are, of course, a primary path for us to deliver news to our audiences--now and even more so in the future," he said. "This research gives every news director in America something to examine in his or her own newsroom."