The Rural Cellular Crisis

Some counties have a bigger cellular coverage problem than they do a broadband problem. There are often a much larger number of homes in a county that don’t have adequate cellular coverage than those that can’t buy broadband. I always knew that the cellular coverage maps published by the big cellular carriers were overstated; now I know that they are pure garbage. Before the pandemic, the Federal Communications Commission came up with a plan to spend $9 billion from the Universal Service Fund to build and equip new rural cellular towers—using a reverse auction method. This process derailed quickly when the biggest cellular companies produced bogus maps that showed decent coverage in rural areas that were close to some of the smaller cellular carriers. The FCC was so disgusted by the lousy maps that it tabled the subsidy plan. The big cellular companies have clearly not invested in many new rural cell towers over the last decade because they’d rather have the FCC fork out the funding. I haven’t the slightest idea if $9 billion is enough money to solve the problem or even put a dent in it. No doubt, the FCC will saddle the program with rules that will add to the cost and result in fewer towers being built. But whatever is going to happen, it needs to start happening soon.