Sandy Blasts Record Digital Traffic
October 30, 2012
Users who still had power and internet connectivity were producing record online and mobile traffic at some sites on Oct 29, with The Weather Channel (TWC) reporting 450 million pages views on its various mobile and online offerings and 298 million page views on weather.com. Both those numbers were records. The overall numbers nearly doubled the previous record of 249 million from Feb. 1, 2011 and were much higher than the 183 million seen on Aug. 27, 2011 from Hurricane Irene. At 1 p.m. ET, the company also told B&C that traffic levels are pacing towards another record for Oct. 30.