SNL Kagan Report: TV Revenues To Continue Slide, Rebound in 2010

SNL Kagan TV and radio outlook predicts TV revenues will continue to slide through the rest of this year, but will rebound somewhat in 2010. The report predicts that national and spot TV advertising will drop another 15.7% percent in 2009 after dropping 6.9% to $20.1 billion in 2008. But it forecasts a break in the clouds for 2010, continuing through 2013, which it predicts should offset some of the declines in 2008-2009. That will put the five-year revenue drop between 2008 and 2013 at 2%.