Spain asks: If Google search results make your business look bad, can you sue?

Los Alfaques, a bucolic campground near the Spanish town of Tarragona, isn't happy with Google. That's because searches for "camping Alfaques" bring up horrific images of charred human flesh—not good for business when you're trying to sell people on the idea of relaxation. The campground believes it has the right to demand that Google stop showing "negative" links, even though the links aren't mistakes at all. Are such lawsuits an aberration, or the future of Europe's Internet experience in the wake of its new "right to be forgotten" proposals?