Study: 74% of Mobile Users Have Smartphones

A new survey from Frank N. Magid Associates confirms the rapid spread of mobile technologies: 74% of American mobile consumers now use a smartphone and 52% of mobile consumers use a tablet.

The study, "The Heartbeat of Connected Culture: Smartphones and Tablets," also indicates that 45% of smartphone viewers and 71% tablet viewers now watch long-form TV, movies, and sports content on wireless devices. 50% of tablet users regularly shop online with their device, producing an average annual e-commerce spend of $230.