Study: Intent to Cut Cable Cord Rises

According to Frank N. Magid Associates, 2.9% of pay-TV subscribers say they are “very likely” to cancel their pay TV in the year ahead, up from 2.7% last year and 2.2% two years ago. The urge to cut the cord is strong with young adult consumers. Among 25 to 34 year olds, 49% say they are very likely to cut the cord. Sports is a powerful reason to keep cable, according to the study. Only 1.4% of ESPN viewers are a likely cord cutter.