Study: Moderate Growth for Cable Through 2012

A new SNL Kagan survey predicts annual multichannel-subscription growth of 2.1%, or 108.5 million by 2012, with the total multichannel market accounting for about 89% of TV households. Kagan did not predict that the digital-TV switch will drive very many over-the-air viewers to multichannel providers, saying that about 10% of over-the-air households will opt to move to multichannel, with most of those going to cable. Even so, Kagan’s study predicted that cable's market share will drop from 64% to 59% by 2012, with telcos' market share jumping to 9%. It sees satellite's share dropping due to the lack of a bundled video/voice/data option. The study said migrating customers to digital will be key to stemming that cable-market-share erosion.
http://www.broadcastingcable.com/article/CA6561349.html?rssid=193