Study: Paid Content Viewing on Tablets, Mobile Phones Increased From 2011

As options for mobile viewing of paid video content increases, so does overall tablet and wireless-phone viewing, according to the J.D. Power and Associates 2012 U.S. Residential Pay-to-View Study.

The study, which examines attitudes, viewing preferences, behavior patterns, awareness and experiences among pay-to-view customers of major television and video service providers in the U.S., also shows that PC/Mac-viewing has decreased from 2011. Viewers most often use tablets to watch paid video content, with 18% of customers using the handheld device, up 11% from the previous year. Wireless phone users increased 16%, up 14% from 2011. Of all paid content viewing, 29% of video service customers used mobile devices to watch the content. Conversely, PC/Mac viewing declined 39% from 48% in 2011.