Survey: Cord Cutters Clamor for TV/OTT Combos

If cable operators are eager to keep the budding cord-cutting trend in check, they’d be well served to offer an integrated, aggregated one-stop-shop that combines traditional TV services with fare delivered over-the-top, according to a new study from Amdocs.

About 76% of purported cord-cutters or consumers who had reduced the size of their video subscription -- sometimes referred to as “cord-shaving” -- said they would reconsider if they were offered a service that aggregates all video content, according to a survey of 750 consumers in North America commissioned by the customer care and billing specialist. Roughly 66% of all respondents said they would prefer this TV/OTT mix, while 40% said they would pay more for that kind of combination, Amdocs found.

Although cable operators have fared poorly in recent consumer studies, Amdocs said its survey found that multiple service operators (MSOs) outperformed OTT players in terms of customer service (92%), content (89%), and video quality (83%).