T-Mobile CEO: “This industry blows,” biggest carriers offer “horsesh**”

At the Consumer Electronics Show, T-Mobile US CEO John Legere unleashed a stream of curses and insults at competitors AT&T, Verizon, and Sprint.

Family plans are "total horseshit… nothing more than a contract on super steroids with staggered dates -- a complete life sentence," Legere said. "Sprint is a pile of spectrum waiting to be turned into a capability. Right now, their network is completely horrible." AT&T, meanwhile, is a "total source of amusement for me," he said, blasting the company's plan to charge content providers for the right to bypass data caps that hinder customers instead of just offering unlimited data like T-Mobile does. Legere, wearing a T-Mobile T-shirt and holding a can of Red Bull, even said he plans to send a cease and desist letter to AT&T "to stop their advertising that say they're the fastest." Cellular companies often claim to be the fastest or biggest network -- naturally, T-Mobile today said the latest numbers show it's the fastest. "This industry blows. It's just broken. It needs change," Legere said.

Legere failed to deny that his company would be purchased by Sprint and corporate SoftBank this year, as has been recently rumored. In response to a question about the deal, Legere said, "I can tell you that the T-Mobile brand, attitude, and identity is here to stay."