Taking a closer look at renter preferences going into 2024

Each year, Grace Hill partners with the National Multifamily Housing Council (NMHC) to conduct a Renter Preferences Survey. Here are some of the highlights:

• 90 percent of respondents were either interested or wouldn’t rent without high-speed internet, and 54 percent valued having internet service immediately available, stating it is absolutely essential.
• Fifty-two percent of respondents reported working from home some of the time, with thirty-nine percent working from home several days a week, and thirty-one percent working from home every day.

As the technological needs of residents continues to drive the need for better broadband-related services, we see more companies implementing managed Wi-Fi networks to help ensure residents have the best possible experience as broader economic, technological, and social trends shape their lifestyles. Watch for affordability, shifts in employment, electrification, and more emphasis on seamless connectivity to continue to play larger roles in leasing decisions into 2024 and beyond.