Targeting Verizon users, Sprint revives ‘free unlimited for a year’ promotion

Sprint renewed a promotion that offers a free year of unlimited service to customers who switch to the carrier and bring their own phone. The promotion is available to anyone who owns any one of roughly three dozen phones, including those from Apple, Samsung, Motorola, Google and others, but it appears mostly slanted toward unhappy Verizon customers. The new promotion is similar to the one Sprint unveiled in the summer of 2017. That promotion, described at the time by Wall Street analyst Craig Moffett as the “most aggressive promotion in the history of the U.S. wireless industry,” did serve to boost Sprint’s quarterly results. In August 2017, shortly after launching the promotion, Sprint posted its first quarterly profit in three years and added 88,000 net postpaid subscribers.