Verizon Pitches LTE/FiOS Service Bundle Discounts

Looking to instill loyalty among existing subs while trying to lure new customers to its wireless and wireline service mix, Verizon Communications launched a “Double Up” promo that doles out monthly $20 discounts to subs who take both FiOS and Verizon Wireless services. The promo, targeted to subs on the FiOS Quantum triple-play (with broadband service of 50 Mbps or higher) who also take a Verizon Wireless LTE service with at least one smartphone, are in line for those monthly discounts ($10 off their wireless bill, and $10 off their FiOS bill) over two years, meaning they’ll save a total of $480 during that span. Verizon is offering the promo to new and existing customers – with or without a contract -- through April 19. [March 7]