What Are Men Watching Other Than Sports in Broadcast TV Primetime?

Men in the 18-34 and 18-49 demos watch less broadcast primetime television than women and when you factor out primetime sports, the disparity is even higher. But what entertainment programming are men watching, and in what shows can marketers find the most male viewers?

Nielsen ratings data finds that through the first 10 weeks of the season, in the male 18-34 demo, there is a tie for the top spot between Fox's Family Guy and The Simpsons, each averaging a 4.1 rating, while in the male 18-49 demo, the highest rated series is CBS' The Big Bang Theory with a 4.4. And yes, while the viewer numbers are small, men 18-24 are indeed watching broadcast primetime entertainment shows with the highest rated in that demo also being Fox's Family Guy with a 4.0. Overall, Fox's Sunday animation block has four of the top 10 highest rated shows among men 18-34.