What Comcast really means when it talks about ‘convergence’

The message that emerged from Comcast Converge was that everything the company does—mobile, video, sports streaming, security and, of course, broadband—relies on the performance of its network infrastructure. By extension (given the fact that no one has plugged anything into a router to connect to the internet in ages), that means Wi-Fi. The way Comcast is thinking about convergence is probably best exemplified with this statistic: The first NFL playoff game which was exclusively streamed on its Peacock service in January accounted for a whopping 30 percent of all US internet traffic. Think about that and what that means as more entertainment shifts to streaming and other internet-based services. Not only do ISP networks have to be up to the task, but the in-home experiences they deliver via Wi-Fi do, too.