You can build, but will they subscribe?

In 2016, 15.4 percent or 48.9 million people lived in low-adoption neighborhoods, down from almost one-fifth in 2015. However, when looking at the share of folks living in low adoption neighborhoods by rurality, interesting dynamics surface. In 2016, more than half or 55 percent of those living in low-adoption neighborhoods were rural folks.

[Roberto Gallardo is Assistant Director of the Purdue Center for Regional Development and a Purdue Extension Community & Regional Economics Specialist]