Zuckerberg, Obama, and Apple tell kids to try programming for an hour

Code.org’s Hour of Code initiative, which kicks off this week, has received endorsements from no less than President Barack Obama, Apple, Facebook, and Microsoft. Hour of Code seeks to motivate students at 33,000 schools to give programming a try by using tutorials on the site or by attending sessions at locations like Apple or Microsoft retail stores. Hour of Code is part of Computer Science Education Week (CSEW), which started in 2009 and begins on Monday, Dec 9. The hour of coding isn’t meant to be at any particular time; it's simply a block of time for encouraging children to engage with programming at some point during the week.