Expect US mobile carriers to diversify and bundle more services

AT&T’s former Mobility Chief Glenn Lurie says the wireless pure-play is on its way out. “I do think, long term, you’re going to see less single-play players and more double- and triple-play players, and more bundling. Because without question the customer expectation is going to change, and it is changing. Their expectation is around having everything on their device, having their video on the device, being able to do the things around social on the device. So, I just think that for carriers to continue to grow, they’re going to have to diversify. And that will continue to happen long term—and that’s not just in the US I think that’s globally.”