Broadband power users explode, making data caps more profitable for ISPs

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The number of broadband "power users"—people who use 1TB or more per month—has doubled over the past year, ensuring that broadband internet access service providers will be able to make more money from data caps. More customers exceeding their data caps will result in more overage charges paid to ISPs that impose monthly data caps. Higher usage can also boost ISP revenue because people using more data tend to subscribe to higher-speed packages. "As traffic has exploded during the pandemic, data aggregated from our network management tools confirms the value of usage-based billing in prompting subscribers to self-align their speed plans with their consumption," OpenVault CEO Mark Trudeau said. This helps providers boost their average revenue per user, he said.


Broadband power users explode, making data caps more profitable for ISPs