Boost Mobile expands sales of Cox prepaid internet across footprint

Boost Mobile appears happy with an earlier go selling Cox prepaid home internet service at its retail stores in a few markets, as distribution has expanded more broadly to all Boost store locations within the cable operator’s footprint. In December 2021, Boost Mobile, the Dish-owned prepaid brand, started selling Cox’s Straight Up Internet service in select stores in Las Vegas (NV) and Phoenix (AZ) while mulling a wider push. A February 2022 Wave7 Research report flagged that the effort had expanded, which Boost Mobile’s Jay Miglionico confirmed. As the fourth-largest US cable operator, Cox serves around 6.5 million customers across 18 states. With more than 4,500 stores, according to Wave7, Boost Mobile has a much larger retail footprint versus Cox’s roughly 130 stores – although clearly not all Boost stores fall within the cable operator’s footprint. Cable operators are making more of a move on the wireless front, which in addition to Comcast and Charter mobile virtual network operators (MVNOs) offering mobile service, include more recent happenings such as Wide Open West announcing a wireless service in partnership with MVNO aggregator Reach Mobile and Cox removing a legal hurdle for its own wireless ambitions after winning an MVNO dispute against T-Mobile.