What if, in 10 years, young people don’t subscribe to fixed broadband at all?

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Can you imagine a future where everyone relies solely on their cellular connection, and they don’t subscribe to a fixed broadband connection at all? Currently, the U.S. government is undertaking a big push to get everyone in the country connected to fiber broadband to close the digital divide. But ironically, a research group from the U.K. predicts that within 10 years a large contingent of young people will have never subscribed to fixed-lined broadband, and they’ll rely solely on their cellular connections for all their internet needs. “These are not just cord-nevers, in the traditional sense of avoiding pay TV, these are consumers that will use their smartphones as their primary media consumption devices,” stated a Rethink report entitled “The Crash of 2033: Predicting the next ten years, by studying the past decade.”


What if, in 10 years, young people don’t subscribe to fixed broadband at all?