Americans’ Social Media Use 2025

Even as debates continue about the role of social media in our country, including on censorship and its impact on youth, Americans use a range of online platforms, and many do so daily. YouTube and Facebook remain the most widely used online platforms. The vast majority of U.S. adults (84%) say they ever use YouTube. Most Americans (71%) also report using Facebook. These findings are according to a Pew Research Center survey of 5,022 U.S. adults conducted Feb. 5-June 18, 2025. Half of adults say they use Instagram, making it the only other platform in our survey used by at least 50% of Americans. Smaller shares use the other sites and apps we asked about, such as TikTok (37%) and WhatsApp (32%). Somewhat fewer say the same of Reddit, Snapchat and X (formerly Twitter).