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Submitted by zwalker@benton.org on Mon, 03/04/2024 - 16:22Charter Agrees To Modify Spectrum Mobile Ad Per NAD Recommendation
Charter Communications has agreed to modify disclosures in its ad campaign after once again receiving a warning from the National Advertising Division (NAD). This time, it’s regarding Charter’s recent commercial claim that Verizon customers "will save over $1,500 in their first year if they switch to Spectrum Mobile." The commercial features two couples, "George and Heidi" with Verizon, and "Dan and Tina" with Spectrum, both stated to have two lines, unlimited data and nationwide 5G. George and Tina are told they pay "way too much" and decide to switch to Spectrum.