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The House Antitrust Subcommittee debated an antitrust bill that would give news publishers collective bargaining power with online platforms like Facebook and Google, putting the spotlight on a proposal aimed at chipping away at the power of Big Tech. At a hearing. Microsoft’s president, Brad Smith, emerged as a leading industry voice in favor of the law. He took a divergent path from his tech counterparts, pointing to an imbalance in power between publishers and tech platforms.

Former President Donald J. Trump called multiple times for repealing the law that shields tech companies from legal responsibility over what people post. President Biden, as a candidate, said the law should be “revoked.” But the lawmakers aiming to weaken the law have started to agree on a different approach. They are increasingly focused on eliminating protections for specific kinds of content rather than making wholesale changes to the law or eliminating it entirely.

Google plans to stop selling ads based on individuals’ browsing across multiple websites, a change that could hasten upheaval in the digital advertising industry. In 2022 Google plans to stop using or investing in tracking technologies that uniquely identify web users as they move from site to site across the internet. The decision, coming from the world’s biggest digital-advertising company, could help push the industry away from the use of such individualized tracking, which has come under increasing criticism from privacy advocates and faces scrutiny from regulators.

Broadcasters want to get a cut of those billions of dollars in the Federal Communications Commission's Emergency Broadband Benefit Program. The National Association of Broadcasters is telling the FCC that TV and radio advertising is particularly effective both because they are ubiquitous and because over-the-air broadcasting over-indexes for the eligible population--households with incomes below $50,000.

Apple CEO Tim Cook gave a speech explaining his company’s upcoming privacy changes, which will ban apps from sharing iPhone user behavior with third parties unless users give explicit consent. And he made plain that these new policies were designed at least in part with Facebook in mind.

In 2017, Facebook said it was testing a new way of selling online advertising that would threaten Google’s control of the digital ad market. But less than two years later, Facebook did an about-face and said it was joining an alliance of companies backing a similar effort by Google.

Facebook and Google agreed to “cooperate and assist one another” if they ever faced an investigation into their pact to work together in online advertising, according to an unredacted version of a lawsuit filed by 10 states against Google. Ten Republican attorneys general, led by Texas, are alleging that the two companies cut a deal in September 2018 in which Facebook agreed not to compete with Google’s online advertising tools in return for special treatment

More than 30 states added to Google’s mushrooming legal woes, accusing the company of illegally arranging its search results to push out smaller rivals. The bipartisan group of state prosecutors said in a lawsuit that Google downplayed websites that let users search for information in specialized areas like home repair services and travel reviews. The prosecutors also accused the company of using exclusive deals with phone makers like Apple to prioritize Google’s search service over rivals like Firefox and DuckDuckGo.

A coalition of state attorneys general sued Google, accusing the search giant of operating an illegal digital-advertising monopoly, in part thanks to an auction-rigging deal with rival Facebook. The complaint, filed in US District Court in Texas, alleges that Facebook emerged in 2017 as a powerful new rival to the Alphabet unit’s established dominance in the market for online advertising.

Content is moving online and the government needs to keep pace. This accelerating shift toward Internet-based platforms is transforming the media marketplace, and the regulatory framework must change accordingly.  In 2020, for example, Google and Facebook are each expected to bring in more ad revenue than every TV and radio station in the U.S. combined.