Advertising

When choosing the best video clips to promote from around the web, Alphabet’s Google gives a secret advantage to one source in particular: itself. Or, more specifically, YouTube. Google executives in recent years made decisions to prioritize YouTube on the first page of search results, in part to drive traffic to YouTube rather than to competitors, and also to give YouTube more leverage in business deals with content providers seeking traffic for their videos. A Google spokeswoman, Lara Levin, said there is no preference given to YouTube or any other video provider in Google search.

National Advertising Division (NAD), an advertising self-regulatory monitor, claims that Verizon has agreed to discontinue claims in two TV ads about the speed and availability of its 5G wireless network.

It appears the US Justice Department and a group of state attorneys general likely will file antitrust lawsuits against Alphabet Inc.’s Google for an array of anti-competitive practices in its search and 

"With more than two billion users Facebook is bigger than Christianity,” says Stanford law professor Jim Steyer. “Their ability to amplify hate speech or white supremacy or racist messages is so extraordinary because of the scale of the platform.” It’s a typically bold statement from the man who set up the Stop Hate for Profit (SHFP) campaign calling on advertisers to withdraw from Facebook for the month of July. More than 500 firms have joined the temporary boycott, including Coca-Cola, Adidas and Unilever.

They say it is best not to talk politics among friends. But in trying to avoid the conversation, Facebook has stepped right into the thick of it. Now, some of its most valuable relationships are at risk. Since the Cambridge Analytica scandal in 2018, Facebook has been no stranger to controversies ranging from election misinformation, security breaches, violent content and more.

With five months to go until a presidential election that promises to be a major test of American democratic institutions, American laws are in desperate need of update to address digital forms of voter suppression and how political debate and campaigning has moved online. Several ideas for rules that government could enact to provide the necessary transparency to help ensure that voter suppression does not run unchecked online include:

President Donald Trump’s crackdown on Twitter may have an unintended effect — hampering the marketing of some of his administration’s signature efforts, from Army recruiting to anti-vaping campaigns.

In a decision that could further embolden European governments to take on large tech platforms, Germany’s top court, the Federal Court of Justice, ruled that Facebook had abused its dominance in social media to illegally harvest data about its users. The authorities said Facebook broke competition laws by combining data it collected about users across its different platforms, including WhatsApp and Instagram, as well as from outside websites and third-party apps. In Germany, Facebook now must alter how it processes data about its users.

The Network Advertising Initiative, a national trade group representing the digital advertising industry, has advised member companies to put stricter controls on consumer mobile-phone location data they provide to government units such as public health authorities and law enforcement and intelligence agencies.

Facebook took down campaign posts and ads for President Donald Trump, citing violations of the company’s policy against what it called “organized hate,” as the social-media company grapples with what content to allow on its platforms. The ads, featuring a downward-pointing triangle, targeted antifa, describing the movement as “Dangerous MOBS of far-left groups.” The ads asked Trump supporters to back President Trump’s calls to designate antifa as a terrorist organization.