A look at how companies try to reach potential customers.
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How President Trump Conquered Facebook -- Without Russian Ads
[Commentary] No matter how you look at them, Russia’s Facebook ads were almost certainly less consequential than the Trump campaign’s mastery of two critical parts of the Facebook advertising infrastructure: The ads auction, and a benign-sounding but actually Orwellian product called Custom Audiences (and its diabolical little brother, Lookalike Audiences).
FTC’s Data-Speed Lawsuit Against AT&T Can Proceed, Appeals Court Says
A federal appeals court ruled the Federal Trade Commission can move forward with its lawsuit alleging AT&T misled wireless subscribers by reducing data speeds for several million customers who thought they had purchased unlimited plans. The ruling by the Ninth US Circuit Court of Appeals is a notable win for the FTC because it restores the agency’s regulatory authority over large internet service providers.
How to fix Facebook: Make users pay for it
[Commentary] The indictments brought by special counsel Robert S. Mueller III against 13 individuals and three organizations accused of interfering with the US election offer perhaps the most powerful evidence yet that Facebook and its Instagram subsidiary are harming public health and democracy. The best option for the company — and for democracy — is for Facebook to change its business model from one based on advertising to a subscription service. Facebook’s advertising business model is hugely profitable, but the incentives are perverse.
Op-ed: How to Monitor Fake News
[Commentary] The Mueller investigation of Russian efforts to influence the 2016 presidential election is shining a welcome light on the Kremlin’s covert activity, but there is no similar effort to shine a light on the social media algorithms that helped the Russians spread their messages. There needs to be. This effort should begin by “opening up” the results of the algorithms. The government should require social media platforms like Facebook and Twitter to use a similar open application programming interface.
On Russia, Facebook Sends a Message It Wishes It Hadn’t
Rob Goldman, Facebook’s vice president of advertising, posted a series of messages on Twitter that were meant to clear up misconceptions about Facebook’s role in the election. Instead, he plunged the company deeper into controversy. “Most of the coverage of Russian meddling involves their attempt to effect the outcome of the 2016 US election,” Goldman tweeted.
For Tech Giants, Halting Russian Meddling in U.S. Politics Won’t Be Easy
The US indictment handed up against three Russian companies and 13 individuals shows starkly how ill-prepared the tech giants were for the type of aggressive influence campaign the Russians allegedly mounted. The details also suggest it won’t be easy to stop such tactics in the run-up to the midterm election in less than nine months, say researchers who study social media. Facebook, Google parent Alphabet, and Twitter have more than 100,000 employees and $150 billion in annual revenue combined.
The Facebook Armageddon
As bad as scraping for advertising revenue might be, there’s another way the Facebook threat could actually get worse: Instead of continuing to be a primary platform for news companies and trying to strike relationships with them, the company could decide to simply wash its hands of news entirely, either because it isn’t generating enough revenue, or because it has become too much of a political headache. To really come to grips with what its size and influence have wrought both in journalism and society at large, Facebook is going to have to not only change its outlook but also its culture
Salon.com wants to fight ad-blockers by using your PC to mine cryptocurrency
Claiming that ad-blockers have cut "deeply" into its revenue, the media company Salon is asking some readers to bolster its bottom line — by helping the site generate cryptocurrency.
I Approved This Facebook Message — But You Don’t Know That
Hundreds of federal political ads — including those from major players such as the Democratic National Committee and the Donald Trump 2020 campaign — are running on Facebook without adequate disclaimer language, likely violating Federal Election Commission rules. An FEC opinion in December clarified that the requirement for political ads to say who paid for and approved them, which has long applied to print and broadcast outlets, extends to ads on Facebook.
Big tech red flags continue to be ignored
Researcher and technologist Aviv Ovadya, one of the first to identify the fake news catastrophe in early 2016, says he is worried about an “Information Apocalypse,” which could lead to “reality apathy,” or people just giving up on finding the truth because it is too indistinguishable from misinformation. Critics continue to explore the adverse impacts of automated content and platform abuse: