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Unilever, one of the world's largest advertisers, is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms.  Unilever’s Chief Marketing Officer Keith Weed will call on Silicon Valley Feb 12 to better police what he describes as a toxic online environment where propaganda, hate speech and disturbing content that exploits children thrives.

[Commentary] Individuals certainly need to be aware of how any company, or other entity, is using the information collected. Individuals have the responsibility to read the relevant portions of privacy policies and licenses. But data is not evil. Government regulation is not the answer, or even an answer. Technology companies should not be subject to regulations for using data consumers voluntarily hand over in exchange for services or products those very consumers value so long as that usage is consistent with their disclosed terms.

The Multicultural Media, Telecom and Internet Council (MMTC) has been a formal partner for some key initiatives at the Federal Communications Commission. I’m speaking in particular about our Advisory Committee on Diversity and Digital Empowerment and our Broadband Deployment Advisory Committee. I wanted to spend some timegiving an update on the latest developments regarding these important ventures.

A group of Silicon Valley technologists who were early employees at Facebook and Google, alarmed over the ill effects of social networks and smartphones, are banding together to challenge the companies they helped build. The cohort is creating a union of concerned experts called the Center for Humane Technology.

The Federal Communications Commission has levied a record fine against two farmworker radio stations in California and Arizona for overstepping restrictions against commercial advertising. The Cesar Chavez Foundation, a nonprofit social service affiliate of the United Farm Workers union, agreed to a $115,000 fine and a one-year moratorium on new underwriting from for-profit sponsors on the two stations.

Less time spent on Facebook could deal a huge blow to Facebook’s once-ironclad business. But the company has a plan to counteract that: It is raising its prices. A lot. Even as Facebook reported that users collectively spent 50 million fewer hours a day on the network in the fourth quarter, revenue during that period increased 47 percent to $13 billion. Facebook pulled this off by boosting the average price per ad by 43 percent.

Facebook has said it plans to avoid a repeat of the Russia fiasco by improving transparency. An approach it’s rolling out in Canada now, and plans to expand to other countries this summer, enables Facebook users outside an advertiser’s targeted audience to see ads. The hope is that enhanced scrutiny will keep advertisers honest and make it easier to detect foreign interference in politics. So we used a remote connection, called a virtual private network, to log into Facebook from Canada and see how this experiment is working.

The Federal Elections Commission is moving forward with a plan to introduce new rules on political advertising on social media ahead of the 2018 election cycle. The commission has a working draft of the rules in front of it now, longtime Democratic FEC Commissioner Ellen Weintraub said, though she divulged few details. 

In November 2017, Facebook disclosed to investors that it had at least twice as many fake users as it previously estimated, indicating that up to 60 million automated accounts may roam the world’s largest social media platform. These fake accounts, known as bots, can help sway advertising audiences and reshape political debates. They can defraud businesses and ruin reputations. Yet their creation and sale fall into a legal gray zone. Despite rising criticism of social media companies and growing scrutiny by elected officials, the trade in fake followers has remained largely opaque.

Congress on Jan 25 published responses from Facebook, Twitter, and Google to questions about how Russian actors used their platforms to spread misinformation before and after the 2016 U.S. presidential election. The responses address issues including whether there is any evidence of collusion between the Russian parties and the Trump campaign, and how Google, a unit of Alphabet, is handling its commercial transactions with a Russian broadcaster that federal intelligence agencies say is a propaganda outlet for the Kremlin.