Advertising

A look at how companies try to reach potential customers.

The Follower Factory

In November 2017, Facebook disclosed to investors that it had at least twice as many fake users as it previously estimated, indicating that up to 60 million automated accounts may roam the world’s largest social media platform. These fake accounts, known as bots, can help sway advertising audiences and reshape political debates. They can defraud businesses and ruin reputations. Yet their creation and sale fall into a legal gray zone. Despite rising criticism of social media companies and growing scrutiny by elected officials, the trade in fake followers has remained largely opaque.

What Facebook, Google and Twitter Told Congress About Russian Misinformation

Congress on Jan 25 published responses from Facebook, Twitter, and Google to questions about how Russian actors used their platforms to spread misinformation before and after the 2016 U.S. presidential election. The responses address issues including whether there is any evidence of collusion between the Russian parties and the Trump campaign, and how Google, a unit of Alphabet, is handling its commercial transactions with a Russian broadcaster that federal intelligence agencies say is a propaganda outlet for the Kremlin.

Six revelations from tech's answers on Russian election meddling

Facebook, Twitter and Google outlined their efforts to keep state-sponsored groups from manipulating their platforms and interfering in the US political process. Here are six interesting revelations:

Burger King makes pro-net neutrality video

Burger King is blasting the Federal Communications Commission's decision to scrap network neutrality rules in a new ad released Jan 24, using its signature sandwich to do it.  The fast food chain posted a video illustrating what it would be like if its restaurants implemented a policy of "Whopper neutrality," in which customers had to pay more to receive their burger faster. Customers ordering Whoppers were given the option to pay for various MBPS — "Making Burgers Per Second" — rates. The slowest rate cost only $4.99, but came with a long wait time.

Once Cozy With Silicon Valley, Democrats Grow Wary of Tech Giants

Tech policy officials from the Obama administration and from Hillary Clinton’s campaign, as well as prominent Democrats in Congress, are demanding changes from companies they had long viewed as too important and nimble for regulations.  “Democrats and progressives still strongly feel that there are shared values with Silicon Valley, but there is also a real concern over the industry’s increasingly concentrated wealth and power,” said Daniel Sepulveda, an ambassador and deputy assistant secretary at the State Department for the Obama administration.

Big Tech's new worst enemy: telecoms

Telecommunications companies like AT&T and Verizon are racing into the digital advertising space — currently dominated by Google and Facebook — now that Washington has given them the ability to sell data to third-party advertisers. The growth rate in the digital ad market is expected to decrease over the next four years, according to eMarketer, meaning that any market share internet service providers are able to gain will eventually come at the expense of other advertising-based businesses, mainly Google and Facebook. AT&T's proposed merger with Time Warner will be a linchpin in the

No tracking, no revenue: Apple's privacy feature costs ad companies millions

Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple that prevents users from being tracked around the web. Advertising technology firm Criteo, one of the largest in the industry, says that the Intelligent Tracking Prevention (ITP) feature for Safari, which holds 15% of the global browser market, is likely to cut its 2018 revenue by more than a fifth compared to projections made before ITP was announced.

China exploits U.S. investment to conquer media

Chinese internet giants like Tencent, Baidu and Alibaba are ramping up investments in US tech and media companies. They're also building data servers and acquiring ad tech businesses in the US that can help them monetize media engagement from citizens living in America, like students or tourists. There's a misconception that the Chinese push into the Western media tech market is to target new American users or to compete directly with US tech companies.

President Trump and Congress prepare to tackle broadband expansion in 2018

Expanding access to broadband has emerged as one of the few issues that enjoys bicameral and bipartisan support on Capitol Hill, and 2018 is shaping up to be the year in which the White House, Congress, and the private sector unite to bridge the digital divide.

Net Neutrality Repeal Led 2017 Tech Policy, But 2018 Legislative and Legal Fights Loom

Here’s a rundown of promises kept, partially fulfilled and in need of action come 2018:

A promise fulfilled: President Donald Trump followed through on his stated information technology modernization goals by issuing an executive order on May 1 that created the American Technology Council.