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On Nov 1, Congress released some of the 3,000 Facebook ads and Twitter accounts created by Russian operatives to sway American voters.  These disturbing messages, seen by up to 126 million Americans, raise thorny questions about Silicon Valley’s responsibility for vetting the information it publishes.

Lawmakers on Nov 1 released a trove of ads that Russian operatives bought on Facebook, providing the fullest picture yet of how foreign actors sought to promote Republican Donald Trump, denigrate Democrat Hillary Clinton and divide Americans over some of the nation’s most sensitive social issues. The ads that emerged, a sampling of the 3,000 that Russians bought during the 2016 presidential campaign and its aftermath, demonstrated in words and images a striking ability to mimic American political discourse at its most fractious.

Senators who called tech giants to Capitol Hill on Nov 1 to answer for their roles in Russia’s election interference differed along party lines over the Kremlin’s role in swaying the race, with Republicans offering an implicit defense of the legitimacy of President Donald Trump’s victory. After months of publicly sidestepping the issue, several Republicans used a high-profile hearing with executives of Facebook, Google and Twitter to dismiss the impact of Russia’s use of the sites to spread misinformation and buy ads to try to tip the election in President Trump’s favor.

Executives from Facebook, Google and Twitter appeared on Capitol Hill for the first time on Oct 31 to publicly acknowledge their role in Russia’s influence on the presidential campaign, but offered little more than promises to do better. Their reluctance frustrated lawmakers who sought stronger evidence that American elections will be protected from foreign powers. The hearing, the first of three in two days for company executives, served as an initial public reckoning for the internet giants.

[Commentary] By the time you finish reading this article, Facebook, YouTube and Twitter will have made billions of decisions about what you and hundreds of millions of others will see next. Each time you log into a social media platform, its algorithms — sophisticated mathematical models designed by a few thousand engineers in Northern California — decide what information you should consume.

The Internet Association, a trade group representing internet platforms like Facebook and Google, outlined principles for what the industry would like to see in online ad disclosure legislation. The wish list includes oversight from the Federal Election Commission and a set of uniform rules applied to all websites equally.

The Campaign Legal Center is teaming up with a pro-Trump PAC to try and force the Federal Election Commission to establish strong online ad disclosure rules. CLC has teamed up with the Take Back Action Fund (TBAF) to file an advisory opinion request with the FEC that they say requires the commission to address the issue of online ad transparency by the end of 2017. They don't want a new election cycle to rev up without the protective gear of strong disclosure. By law the FEC must respond to the request within 60 days, they said.

Facebook, Google and Twitter are set to divulge new details showing that the scope of Russian-backed manipulation on their platforms before and after the US presidential election was far greater than previously disclosed, reaching an estimated 126 million people on Facebook alone, according to people familiar with the matter, prepared copies of their testimonies and a company statement. Facebook estimates that 470 Russian-backed accounts connected to a single pro-Kremlin firm, the Internet Research Agency, churned out 80,000 posts on Facebook between January 2015 and August 2017, the social

Facebook is trying to make it easier to identify political ads in your News Feed. The company announced it will soon require advertisers — especially political candidates — to disclose more information about their advertising efforts on the platform as the company seeks to temper concerns from the US Congress about Russian meddling in the 2016 presidential election.

Facebook’s new policies include labeling political ads so they’re easier to identify, and creating a catalogue of these and other ads so users can see how much advertisers are paying and who they are targeting. But many of the changes intended to create more transparency don’t appear to address the most problematic ads purchased in 2016 by Kremlin-backed, online trolls. These ads, referred to as "issue ads," sought to stir social and political unrest in the United States around issues like Black Lives Matter, not necessarily to promote candidates like Donald Trump. Still, the announcements come as Facebook prepares for what could be a brutal grilling before the House and Senate Intelligence Committees. The panels are investigating Russia’s suspected interference in the 2016 presidential election, and they’ll also hear from senior executives at Google and Twitter during back-to-back hearings on Nov. 1.

On Sept. 15, nine days before the elections in Germany, the Green party complained to Facebook about a popular series of attack ads deriding its stances on gender-neutral bathrooms, electric cars and other topics. The party accused the advertiser, Greenwatch, of providing false contact information on its Facebook page and blog, which would violate a German Media Authority regulation requiring accurate contact information. But Facebook didn’t take down the ads or trace their origins. And after the election, Greenwatch disappeared. Its website and Facebook page were deleted, leaving behind only the nine Greenwatch ads that were captured by ProPublica’s Political Ad Collector, a tool that enables Facebook users to collect political ads that target them.

The Greenwatch episode illustrates that ads of dubious provenance aren’t just aimed at Facebook users in the US, but in Europe as well. Facebook’s failure to confront the advertiser — despite repeated complaints — raises questions about whether and how the world’s largest social network will deliver on its promise to monitor political advertising aggressively on its platform.