Closing gender gap in mobile phone usage could add $170 billion to market

Businesses and mobile carriers are missing out on billions of dollars in potential revenue by not closing the gender gap in mobile phone ownership and usage in developing countries, according to research by the GSMA, an association of mobile operators and related businesses. The research, which used 11,000 interviews with men and women from countries like Niger, India, Egypt, Kenya, China, Mexico and Indonesia, found that on average, women are 14 percent less likely to own a mobile phone than men. In South Asia, the gap is 38 percent.

This presents an untapped market for mobile carriers, phone makers and software developers, the report said. Closing that gender gap could add an additional $170 billion to the mobile industry by 2020. The report found the main barriers to mobile phone ownership were cost, service delivery issues, technical literacy, fears of security and harassment, and social norms that discourage women from using and owning mobile phones. Solutions include offering low-cost handsets and data packages, marketing to men to help them understand why it’s important for their wives and daughters to have access to mobile phones, and encouraging mobile software developers to develop products that are user-friendly and compatible with more basic handsets.